- Why would I want to
send a Press Release?
- Did you just launch a
web site?
- Did you introduce a new
product?
- Did you enter into a
collaboration?
- Did you develop a new
technology?
- Did your company win an
award?
- Did your company hire a
new CEO?
- Did your company expand
its facilities?
- Did your company reach a
milestone?
- These are some great
reasons to notify the Press. Any business can
benefit from the potential media coverage
generated from a well-structured press release.
An article or an editorial reference about your
new product, website, or announcement in a
prominent publication can assist in achieving
your business objectives.
-
- By utilizing Press
Release Manager Pro!, your release will be sent directly
to thousands of important members of the media
community including editors, broadcasters, press
journalists and freelancers -- without the high
costs of hiring a PR agency. A press release is
the most powerful form of advertising that even
money can't buy! No amount of paid advertising
can substitute the value of a news segment in
any publication.
-
- With the help of Press
Release Manager Pro!, you'll have instant access to an
electronic global distribution service that will
e-mail, fax or print your press release to a
targeted database of media
organizations.
-
- You can now reach over
24,000 media organizations throughout the USA
and Canada, in less than an hour! You can also
send your press release to a targeted industry.
You can quickly select your target market in
just a few clicks.
-
Do Press Releases really
work?
Telling the Press about
your product or service is one thing, getting a
write up is something else. The key to getting
Press coverage is TARGETING your release to the
appropriate market. If you just opened up a new
Apple Farm in Kentucky, it would not be
appropriate to announce this to an entertainment
editor in New York. If you properly target your
announcements to a targeted media base you run a
much better chance of getting mentioned in the
press. Remember, Press Release Manager Pro contains over
24,000 media contacts, so if you mail your release
to just 50, and if just one major newspaper
or magazine picks it up, the potential audience
that sees your story could be in the millions!
How much traffic Can I
expect?
There is no set rule, and
no way to accurately project this. This will be
determined by the press publication, the
publications audience, and how many publications
pick up your story. However, if just one
major newspaper or magazine picks it up, the
potential audience that sees your story could be
in the millions!
I've never sent a Press
Release before. Is this easy to do?
While Press Release Manager Pro is a
very powerful program, it was designed for small
business owners and focuses on ease of use. The
easy step by step interface walks you through the
3 easy steps to sending your press release. Press
Release Manager Pro even includes sample templates and
professional advise to help you construct a
quality press release. If you are not comfortable
in sending your own releases, we
recommend
Internet Wire
How do I write a Press
Release?
Press Release Manager Pro includes
sample templates and extensive help files to help
you construct a quality press release. The
specific formats that editors require are included
in these samples and templates and will be
automatically formatted for you.
How current is the
database and how do I update it?
The Press Release Manager Pro!
database is updated every quarter, so regardless
of when you choose to purchase Press Release
Manager Pro!,
it's always up-to-date. When you purchase
Press Release Manager Pro!, we'll issue you an update code
which can be entered into the program interface,
be sure you're connected to the internet as the
software will make a direct connection to our
server and automatically download the latest data.
Your first update is included with your initial
purchase, subsequent downloads can be performed at
any time you choose for an additional fee of
$29.95 per update. There are no monthly fees or
subscriptions, you elect when you need to update.
The update process is available from the menu
button built into the program. This process will
automatically connect you to our secure server,
authorize your $29.95 payment, then automatically
download the update for you.
Is emailing a Press Release
considered SPAM?
Sending out your press
release to every media contact in the
database would certainly be considered SPAM and
should NEVER be done. Press Release Manager Pro was NOT
designed to be used as a SPAM tool. However,
sending your press release by email or snail mail
to a targeted list of media contacts whose
job it is to report on new and interesting news
topics is not SPAM, as long as you have carefully
targeted your mailings. For instance, If you just
opened up a new Apple Tree Farm in Kentucky, it
would not be appropriate to announce this to an
entertainment editor in New York. If you properly
target your announcements to a targeted media base
you run a much better chance of getting mentioned
in the press. NOTE: Blasting your press release to
an UN-Targeted audience and then being cancelled
by your ISP for SPAM or any other negative reason
for abuse of the software does negate and cancel
the refund policy. You can not abuse this software
and then be reimbursed for doing so.
Reading through press
releases is a principal part of each editors job.
We do NOT suggest you do an email blast to
every editor in the database, this is why we have
simplified the task of categorizing the data so
you can limit your mailings to only pertinent
contacts.
If you have any further
concerns about spam, it is always a good idea to
first check with your Internet service provider
and inform them of your intentions. Here is
a sample
letter you could use to
inform your ISP of your intentions.
Can I send more than one Press
Release?
- Yes, with Press Release Manager Pro you can save,
edit, and re-mail an unlimited number of project
files. You can create projects and recall those
files at any time, or send a new release at
anytime.
- Do you offer a
warranty?
- Yes, we're so confident you'll love Press
Release Manager Pro that we back it up with a 10 Day
guarantee. While we can't promise your press
release will get published (as this is entirely
up to the editor), we do promise our software
does everything we say it does and will save you
hundreds, if not thousands of dollars by
handling your own press release distribution.
Please note: Press Release Manager can only be registered
on ONE (1) computer per purchase. This is
a SINGLE STATION user license. Multiple licenses
can be purchased at a discount.
Is the database for USA
or International contacts?
The Press Release Manager Pro database consists of USA
and CANADA contacts at this
time.
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